When investigated in Cairo, CONSUMER BEHAVIOUR required explicitation which would express the inherent pattern (or trend) of behaviour or activity within its discourse.


Participants yielded a translation by using more signifiers to cover syntactic or lexical gaps (the complex meaning of the Source Language word is amplified or distributed over several words in the Target Language).


Cairo, Egypt

  • Consumer Behavior
  • Translations

النمط السلوكي للمستهلك